Why you need expert mortgage content
Today’s mortgage customers almost exclusively use the internet to weigh up their mortgage options, so your brand must stand out from the ever growing crowd.
Professional-quality web content that’s detailed, yet straightforward, FCA-compliant, but makes a strong commercial impact, is key to achieving this!
Google wants to show users the most unique, relevant and valuable articles. Creating interesting, persuasive, and clear SEO mortgage content is key to getting traffic directed to your website.
But busy brokers and advisers simply don’t have time for this.
The good news is that I’ve spent the past 5 years honing this niche skill, so you don’t have to. I do this without AI, which I don’t find suitable for use in a specialist field like financial services.
To discuss how I can help you to boost your organic leads, reach out to set up a call
Effective mortgage content you can trust
Developing professional content that demonstrates your expertise is the best way to satisfy both Google and prospective clients. People use hundreds of different search terms to find mortgage brokers online. It’s simply impossible to compete for all of them.
Search intent is also a key factor! It’s crucial to understand why visitors are arriving at your site. While it’s important to have informative content, those visitors looking purely for information, are unlikely to convert to a sale. I can tailor your content to secure traffic that translates into new customers.
I’ve written extensively for Uswitch, Money.co.uk, and Confused.com, as well as a wide range of mortgage brokers of all sizes. I’ve also been quoted in both national and industry press, and written guest articles requested by industry publications, such as Estate Agent Today. See my portfolio page for example content and testimonials.
Expert Mortgage Content 